Birmingham 2022 Commonwealth Games | Look of the Games
Design Team Lead, responsible for developing the event's Look of the Games for 17 months - done partially remotely and partially in the UK. The project goal was to unfold the Games' identity to dress up the city and the surroundings (councils), all competition venues (including its façades, field of play, and sports equipment application), non-competition venues, like the athlete's villages, broadcast, and media center, and common domain areas for the spectators.
Birmingham 2022 Commonwealth Games | Special Projects
Also, as part of the Design Team's responsibility, we have developed a few side projects such as the Festival 2022, a cultural program to engage the population for the event to come; the Test Events, a sporting activation in order to serve as a real-time test and evaluation for the Games; and the Club 22, a tailored-made area for hospitality.
Lausanne 2020 Winter Youth Olympic Games | Look of the Games
In partnership with the Local Organising Committee, which was responsible for creating the event's identity, the project aimed to unfold the Look strategy to dress all competition, non-competition, and city key locations for the Games.
Lima 2019 Pan and Parapan American Games | Look of the Games
Design Team Lead, responsible for the strategic development of the Look of the Games for 7 months in Lima, Peru. Based on the premises and brand assets done by the Local Organizing Committee, our role was to unfold the project in order to create the perfect atmosphere to welcome all spectators and stakeholders of the event. From the city entry points to all competition and non-competition venues, we also were responsible to translate the "Look and Feel" in every field of play and sports equipment
Lima 2019 Pan and Parapan American Games | Test Event
As part of an important delivery of the Games, the Test Events are held aiming at having a real-time testing opportunity to evaluate some key details, such as logistics, results, crowd-flow management, etc. For us, in the Look of the Games team, it was also a crucial moment to test materials and color behaviors on camera, to make sure the decisions made would not disturb the athlete's performance and would help enhance the spectator's experience.
Rio 2016 Olympics and Paralympics Games | Spectator Experience Book
After 2 years of the event, our team - SPX - engaged once again to put down in words how was our experience working as the "client owner" of all the spectators that enjoyed the Olympics and Paralympics Games in Rio. Together, for almost 2 years, we wrote the book "Memorable Experiences: The spectator in the spotlight in 2016", in which we share not only a bit of the backstage of the event, but also our roles and strategic tools that helped us to make the magic happen during the Games.
Jogos Olímpicos e Paraolímpicos Rio 2016 | Experiência do Espectador
Coordenação e gestão de agências criativas e equipe interna para desenvolvimento do Guia Oficial do Espectador e Mapas. Oportunidades para a coordenação de oficinas de Experiência do Espectador e desenvolvimento de jornadas de usuários para diferentes grupos-alvo, entre outros projetos relacionados ao desenvolvimento da experiência do espectador Rio 2016.
Jogos Olímpicos e Paraolímpicos Rio 2016 | Visual dos Jogos
Desenvolvimento do projeto conceitual e kit de peças e manual interativo. Estratégia de aplicação do visual em equipamentos esportivos e Campo de Jogo. Desenvolvimento de projetos gráficos para a área de Brand Management.
Cidade Candidata Rio 2016 | Aparência e Sinalização
Desenvolvimento do “look and feel” para vestir a cidade do Rio de Janeiro e algumas de suas instalações, para receber a comitiva do Comitê Olímpico Internacional, como parte da candidatura aos Jogos Olímpicos e Paraolímpicos de 2016.
Rio 2007 Pan and Parapan American Games | Look of the Games
This project aimed to develop the ambiance of the Games for all competition and non-competition venues (interior and exterior), such as stadiums, airports, and athletes' villages, following the event's visual identity guidelines. A complex project, which included not only the development of every single piece to be used but also technical visits to the location sites and the design of final artworks for production and installation in time for the event.
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