Open Masters Games Abu Dhabi 2026
Development of the event’s Look of the Games graphic identity and its strategic application, attending to stakeholders’ needs and requests, based on a user journey perspective.
The visual identity was used to dress all competition and non-competition venues, through the design of standard kit of parts items, field of play, sports equipment, seating bowls, grandstands and exterior façades. It was also unfolded into various official applications, such as: uniforms, fleet, accreditation, wayfinding & signage, ceremonies kit (medals, cases, tray, podium and backdrop), in addition to licensed products – pins, wristbands, stickers and souvenirs.
Paris 2024 Olympic and Paralympic Games | Look of the Games & Wayfinding
Head of Design responsible for leading the Design Studio with 16 designers; led and enabled a multicultural design team to define and guide the strategic application of the Look of the Games system in over 58 venues, ensuring consistency across multiple touchpoints and enabling stakeholders to make informed decisions.
Acted as a bridge between design intent, developed by the Paris 2024 Branding area, and operational reality, traversing several functional areas and suppliers, focused on standardisation definition, scopes' priorities, production constraints and installation requirements, aimed at coherence, scalability and feasibility.
Together with the Wayfinding, which supported navigation and orientation, dressing the venues helped enhance the experience atmosphere for everyone attending the event, from athletes and media to spectators and tourists.
Saudi Games 2024 | Look of the Games
Design Consultant for Saudi Games 2024 in Riyadh.
Birmingham 2022 Commonwealth Games | Look of the Games
Design Team Lead, responsible for developing the event's Look of the Games for 17 months - done partially remotely and partially in the UK.
The project goal was to unfold the Games' identity to dress up the city and the surroundings (councils), all competition venues (including their façades, field of play, and sports equipment application), non-competition venues, like the athletes' villages, broadcast, and media centre, and common domain areas for the spectators.
Birmingham 2022 Commonwealth Games | Special Projects
Also, as part of the Design Team's responsibility, we have developed a few side projects such as the Festival 2022, a cultural program to engage the population for the event to come; the Test Events, a sporting activation to serve as a real-time test and evaluation for the Games; and the Club 22, a tailored-made area for hospitality.
Lausanne 2020 Winter Youth Olympic Games | Look of the Games
In partnership with the Local Organising Committee, which was responsible for creating the event's identity, the project aimed at unfolding the Look strategy to dress all competition, non-competition, and the city's key locations for the Games.
Lima 2019 Pan and Parapan American Games | Look of the Games
Design Team Lead, responsible for the strategic development of the Look of the Games for 7 months in Lima, Peru.
Based on the premises and brand assets done by the Local Organising Committee, our role was to unfold the project in order to create the perfect atmosphere to welcome all spectators and stakeholders of the event. From the city entry points to all competition and non-competition venues, we were also responsible for translating the "Look and Feel" in every field of play and sports equipment
Lima 2019 Pan and Parapan American Games | Test Event
As part of an important delivery of the Games, the Test Events are held, aiming at having a real-time testing opportunity to evaluate some key details, such as logistics, results, crowd-flow management, etc. For us, in the Look of the Games team, it was also a crucial moment to test materials and colour behaviours on camera, to make sure the decisions made would not disturb the athlete's performance and would help enhance the spectator's experience.
Rio 2016 Olympic and Paralympic Games | Spectator Experience Book
After 2 years of the event, our Rio 2016 SPX team engaged once again to put down in words what our experience was working as the "client owner" of all the spectators that enjoyed the Olympics and Paralympic Games in Rio. Together, for almost 2 years, we wrote the book "Memorable Experiences: The spectator in the spotlight in 2016", in which we share not only a bit of the backstage of the event, but also our roles and strategic tools that helped us to make the magic happen during the Games.
Rio 2016 Olympic and Paralympic Games | Spectator Experience
In one of the most complex multi-stakeholder environments in global events, involving government bodies, operational teams, partners, and millions of spectators, the SPX area had a challenging mission: to inspire and engage all stakeholders to deliver high-quality services to the spectators - the largest and most diverse user group of the Games.
Playing a critical governance role within the organising committee and being the “voice of the spectator”, the area’s defiance was not only to help design services, but to ensure that experience considerations informed decision-making across the organisation and also to enchant the client at every opportunity.
Responsible for leading the Spectators Opportunities project to identify and prioritise enhancements across all phases of the spectator journey (pre, during and post Games). It involved over 50 stakeholders through workshops, followed by a work group creation to analyse a portfolio of 250 initiatives focused on prioritisation and trade-off decisions based on feasibility, impact, and strategic alignment. 47 initiatives were implemented until game time, thanks to close collaboration among internal and external stakeholders.
The result also led to the coordination and management of nearly 70 internal and external stakeholders for developing the Official Spectator Guide in 3 languages (83 digital versions + print run of 250K copies for Olympics and 60K for Paralympics versions) and the “You Are Here” Maps project, with over 200 illustrations developed.
During "games time", it was crucial to maintain a balance between experience quality vs operational constraints, taking into consideration a high operational pressure and limited real-time for iteration, and the constant alignment between all parties responsible for operating each piece of the journey.
Rio 2016 Olympic and Paralympic Games | Look of the Games
Starting from a deep immersion in Rio's cultural life, the Look and Feel for Rio 2016 Games was a 2-year project, developed by the internal design team. From its colours' strategy to the "panorama" - the graphics scenario created exclusively for the event - the Look was the kick-off to unfold the branding strategy in every single touchpoint that would be seen and felt during the Games. Not only dressing the city, competition, non-competition venues, and sports equipment, but also the core asset for inspiring the Licensing products, official fleet, medal and podium, uniforms, stationery, and many other items.
Rio 2016 Candidate City | Look and Signage
The city of Rio de Janeiro was one of the candidates for the Olympic and Paralympic Games in 2016, and as part of the Bid campaign, the city would have to embrace the atmosphere of the future event to welcome the International Olympic Committee entourage. The “look and feel” was developed exclusively for the candidature, which was used to dress up the city's key locations and venues for this event, in order to prove that Rio was ready to receive two of the biggest sporting events in the world.
Rio 2007 Pan and Parapan American Games | Look of the Games
This project aimed to develop the ambience of the Games for the competition and non-competition venues (interior and exterior), such as stadiums, airports, and athletes' villages, based on the event's visual identity guidelines. A complex project, which included not only the development of every single piece to be used but also technical visits to the location sites and the design of final artworks for production and installation in time for the event.
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