Birmingham 2022 Commonwealth Games | Look of the Games
Design Team Lead, responsible for developing the event's Look of the Games for 17 months - done partially remotely and partially in the UK. The project goal was to unfold the Games' identity to dress up the city and the surroundings (councils), all competition venues (including its façades, field of play, and sports equipment application), non-competition venues, like the athlete's villages, broadcast, and media center, and common domain areas for the spectators.
Birmingham 2022 Commonwealth Games | Special Projects
Also, as part of the Design Team's responsibility, we have developed a few side projects such as the Festival 2022, a cultural program to engage the population for the event to come; the Test Events, a sporting activation in order to serve as a real-time test and evaluation for the Games; and the Club 22, a tailored-made area for hospitality.
Lausanne 2020 Winter Youth Olympic Games | Look of the Games
In partnership with the Local Organising Committee, which was responsible for creating the event's identity, the project aimed to unfold the Look strategy to dress all competition, non-competition, and city key locations for the Games.
Lima 2019 Pan and Parapan American Games | Look of the Games
Design Team Lead, responsible for the strategic development of the Look of the Games for 7 months in Lima, Peru. Based on the premises and brand assets done by the Local Organizing Committee, our role was to unfold the project in order to create the perfect atmosphere to welcome all spectators and stakeholders of the event. From the city entry points to all competition and non-competition venues, we also were responsible to translate the "Look and Feel" in every field of play and sports equipment
Lima 2019 Pan and Parapan American Games | Test Event
As part of an important delivery of the Games, the Test Events are held aiming at having a real-time testing opportunity to evaluate some key details, such as logistics, results, crowd-flow management, etc. For us, in the Look of the Games team, it was also a crucial moment to test materials and color behaviors on camera, to make sure the decisions made would not disturb the athlete's performance and would help enhance the spectator's experience.
Rio 2016 Olympics and Paralympics Games | Spectator Experience Book
After 2 years of the event, our team - SPX - engaged once again to put down in words how was our experience working as the "client owner" of all the spectators that enjoyed the Olympics and Paralympics Games in Rio. Together, for almost 2 years, we wrote the book "Memorable Experiences: The spectator in the spotlight in 2016", in which we share not only a bit of the backstage of the event, but also our roles and strategic tools that helped us to make the magic happen during the Games.
Rio 2016 Olympics and Paralympics Games | Spectator Experience
The SPX area had a challenging mission: to inspire and engage all stakeholders involved with the Games to deliver high-quality services to the spectators - the biggest client of the event in numbers - and also to enchant them at every opportunity. The team was responsible for developing strategies, methodologies, and tools to make the "spectator's journey" happen in the real life. Everything was done based on a lot of research, workshops, and project coordination alongside multiple partners - from internal functional areas to all 3 levels of the government (Municipal, State, and Federal).
Rio 2016 Olympics and Paralympics Games | Look of the Games
Starting from a deep immersion in Rio's cultural life, the Look and Feel for Rio 2016 Games was a 2 year-project, developed by the internal design team. From its colors' strategy to the "panorama" - the graphics scenario created exclusively for the event - the Look was the kick-off to unfold the branding strategy in every single touchpoint that would be seen and felt during the Games. Not only dressing the city, competition, non-competition venues, and sports equipment but also the core asset for inspiring the Licensing products, official fleet, medal and podium, uniforms, stationery, and many other items.
Rio 2016 Candidate City | Look and Signage
The city of Rio de Janeiro was one of the candidates for the Olympic and Paralympic Games in 2016, and as part of the Bid campaign, the city would have to embrace the atmosphere of the future event to welcome the International Olympic Committee entourage. The “look and feel” was developed exclusively for the candidature, which was used to dress up the city's key locations and venues for this event, in order to prove that Rio was ready to receive two of the biggest sporting events in the world.
Rio 2007 Pan and Parapan American Games | Look of the Games
This project aimed to develop the ambiance of the Games for all competition and non-competition venues (interior and exterior), such as stadiums, airports, and athletes' villages, following the event's visual identity guidelines. A complex project, which included not only the development of every single piece to be used but also technical visits to the location sites and the design of final artworks for production and installation in time for the event.
All images displayed in this page have their own copyright as follows: © Getty Images; © CSM Live; © IOC; © IPC; © Panam Sports; © CGF; © Dupla Design; © Riotur; © Flickr; © Birmingham 2022 Organising Committee and official photographers; © Lausanne 2020 Organising Committee and official photographers; © Lima 2019 Organising Committee and official photographers; © Rio 2016 Organising Committee and official photographers; © Rio 2016 Bid Campaign and official photographers; © Rio 2007 Organising Committee and official photographers; and personal collection. If missing any reference, please, contact me, so it can be included.